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Procter & Gamble Selected the Millennials,a Demographic That Includes College

Question 16

Multiple Choice

Procter & Gamble selected the Millennials,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products.Which step of designing a customer-driven marketing strategy process are they executing?


A) market segmenting
B) mass marketing
C) differentiation
D) targeting
E) positioning

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