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    Exam 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers
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    When Burger King Targets Children,teens,adults,and Seniors with Different Ads and Media,it
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When Burger King Targets Children,teens,adults,and Seniors with Different Ads and Media,it

Question 74

Question 74

Multiple Choice

When Burger King targets children,teens,adults,and seniors with different ads and media,it is practicing ________ segmentation.


A) geographic
B) age and life-cycle
C) psychographic
D) behavioral
E) usage rate

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