Multiple Choice
The division of buyers into groups based on their knowledge,attitudes,uses,or responses to a product is called ________ segmentation.
A) behavioral
B) psychographic
C) age and life-cycle
D) user status
E) geographic
Correct Answer:

Verified
Correct Answer:
Verified
Q41: Marketers must be careful to guard against
Q64: Shampoo marketers segment buyers as light, medium,
Q65: The same-for-less positioning involves meeting consumers' lower
Q66: Neiman Marcus claims superior quality,performance,and style.The owners
Q68: Marketers of financial services and travel use
Q70: The market segments your company is targeting
Q71: Shark Enterprises practices a marketing strategy where
Q72: Describe the possible value propositions on which
Q73: When it first opened for business,Home Depot
Q74: When Burger King targets children,teens,adults,and seniors with