Which of the Following Is a Desirable Quality for a Brand

Multiple Choice

Which of the following is a desirable quality for a brand name?

A) The name should be difficult to pronounce.
B) The name should be a word used in day-to-day life rather than being distinctive.
C) The name should not suggest anything about the product quality.
D) The name should translate easily into foreign languages.
E) The name should not be extendable.