A Product Concept Is Defined as ________

Multiple Choice

A product concept is defined as ________.

A) a product idea that is at the stage of brainstorming
B) a detailed version of the idea stated in meaningful consumer terms
C) the way consumers perceive an actual or potential product
D) an idea for a possible product that the company can see itself offering to the market
E) an idea for a possible product design that was implemented without screening