Wayne Industries Is Building a New Prototype Riding Lawnmower Especially

Multiple Choice

Wayne Industries is building a new prototype riding lawnmower especially for women.The marketing strategy for the product has been developed and presented.The lawnmower is now being tested rigorously.This step will ensure that the product meets all the CPSC product specifications and leaves little chance for any product liability issues.Once the prototype of the lawnmower passes product tests,the next step is ________.

A) test marketing
B) portfolio analysis
C) commercialization
D) internal marketing
E) business analysis