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    Marketing Study Set 3
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    Exam 8: Developing New Products and Managing the Product Life Cycle
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    A ________ Is the Way Consumers Perceive an Actual or Potential
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A ________ Is the Way Consumers Perceive an Actual or Potential

Question 33

Question 33

Multiple Choice

A ________ is the way consumers perceive an actual or potential product.


A) product audit
B) product feature
C) product image
D) product framework
E) product mix

Correct Answer:

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