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    Marketing Study Set 3
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    Exam 8: Developing New Products and Managing the Product Life Cycle
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    To Avoid the Problems of Too Few New-Product Ideas and the Failure
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To Avoid the Problems of Too Few New-Product Ideas and the Failure

Question 35

Question 35

True/False

To avoid the problems of too few new-product ideas and the failure of many good ideas,management should install an innovation management system that collects,reviews,evaluates,and manages new-product ideas.

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