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    Marketing Study Set 3
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    Exam 8: Developing New Products and Managing the Product Life Cycle
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    The Purpose of the Idea Generation Stage Is to Create
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The Purpose of the Idea Generation Stage Is to Create

Question 82

Question 82

True/False

The purpose of the idea generation stage is to create a few ideas and the purpose of succeeding stages is to increase the number of new-product ideas.

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