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    Exam 9: Pricing: Understanding and Capturing Customer Value
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    Price Setting Is Usually Determined by ________ in Small Companies
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Price Setting Is Usually Determined by ________ in Small Companies

Question 18

Question 18

Multiple Choice

Price setting is usually determined by ________ in small companies.


A) top management
B) marketing departments
C) sales departments
D) divisional managers
E) cross-functional teams

Correct Answer:

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