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    Marketing Study Set 3
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    Exam 9: Pricing: Understanding and Capturing Customer Value
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    Market Skimming Makes Sense When the Product's Quality and Image
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Market Skimming Makes Sense When the Product's Quality and Image

Question 22

Question 22

True/False

Market skimming makes sense when the product's quality and image support its higher price,and enough buyers want the product at that price.

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