Multiple Choice
Collected data that may be accessed and analyzed using tools and techniques that assist managers in decision-making is the:
A) Marketing research system.
B) Decision support system.
C) Marketing intelligence system.
D) Consumer information support system.
Correct Answer:
Verified
Correct Answer:
Verified
Q19: Linking the consumer to the marketers by
Q20: Marketers who want to know how effective
Q21: Creating the proper mix of product/service,price,promotion,and distribution
Q22: The marketing research system aggregates information gathered
Q23: Marketing research is defined as a process
Q25: A _ is a structure consisting of
Q26: In many examples of failed products and
Q27: Marketing research can also be used to
Q28: The _ goes on continuously and searches
Q29: To fully appreciate the role of marketing