Multiple Choice
The best system that can tell a manager a great deal of information about what has happened in the past is the:
A) Marketing research system.
B) Marketing intelligence system.
C) Internal reporting system.
D) Decision support system.
Correct Answer:
Verified
Correct Answer:
Verified
Q52: The service-oriented logic as a marketing philosophy
Q53: Firms have strategies in many areas other
Q54: Improving our understanding of _ entails conducting
Q55: A short definition of marketing is"meeting needs
Q56: When firms make the right decisions,they produce
Q58: When an item is purchased at a
Q59: The three uses are(1)identifying market opportunities(2)generating and
Q60: Decision support systems eliminate the need for
Q61: Outsourcing is the practice of obtaining services
Q62: A final characteristic of marketing research differentiates