Question 1

Collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making is representative of a decision support system.

Accepted Answer

A) True 
 B)False

Question 2

A marketing decision support system is defined as collected data that may be accessed and analyzed using tools and techniques that assist managers in decision-making.

Accepted Answer

A) True 
 B)False

Question 3

A philosophy may be thought of as a system of values or principles by which you live.What is the connection between philosophies and the business decisions that managers make? Why are philosophies important?

Accepted Answer

The answer of A philosophy may be thought of as...

Question 4

The ________ is defined as a set of procedures and sources used by managers to obtain everyday information about pertinent developments in the environment.

Accepted Answer

A) external environment reporting system 
B) internal reports system 
C) consumer information support system 
D) marketing intelligence system

Question 5

Marketing research is part of marketing.

Accepted Answer

A) True 
 B)False

Question 6

When Walmart was designing Walmart To Go,the retailer's online service that offers delivery or pick-up services in select markets,management had several service options available to offer customers and needed to know more about today's shopper.This is an example of using the market research system to design a marketing research study to address a specific situation facing the company.

Accepted Answer

A) True 
 B)False

Question 7

A structure consisting of people,equipment,and procedures to gather,sort,analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers is a marketing information system.

Accepted Answer

A) True 
 B)False

Question 8

Distribution research would be used by companies who want to know the best channels to get their product to consumers;the location of the best dealers for their product,or how to evaluate the service the dealer provides.

Accepted Answer

A) True 
 B)False

Question 9

Some product failures are a result of being brought to market without any research,which increased the probability of failure.

Accepted Answer

A) True 
 B)False

Question 10

Despite companies' best efforts,there are many product failures in the marketplace.List two product failures and explain the most important reason they failed.Discuss whether or not these failures could have been avoided with better or a different type of market research.

Accepted Answer

The answer of Despite companies' best efforts,there are many product...

Question 11

Define and distinguish among the subsystems of an MIS including internal reports,marketing intelligence,marketing decision support,and marketing research.

Accepted Answer

The answer of Define and distinguish among the subsystems of...

Question 12

The service-oriented logic as a marketing philosophy implies:

Accepted Answer

A) That to successfully practice marketing in today's environment,marketers require more and better access to information. 
B) The advantage in the marketplace will default to third world countries specializing in services. 
C) To quickly increase profitability,more companies should try to create short-term customer relationships. 
D) That because of social media,less collaboration with customers is required for decision-making.

Question 13

Firms have strategies in many areas other than marketing.Financial strategy,production strategy,and technology strategy,for example,may be key components of a firm's overall strategic plan.Strategy is another name for:

Accepted Answer

A) Marketing. 
B) Planning. 
C) Forecasting. 
D) Tactics.

Question 14

Improving our understanding of ________ entails conducting research to expand our knowledge of marketing.

Accepted Answer

A) the marketing concept 
B) the marketing planning process 
C) the market mix process 
D) the marketing process

Question 15

A short definition of marketing is"meeting needs effectively."

Accepted Answer

A) True 
 B)False

Question 16

When firms make the right decisions,they produce products and services that their target markets perceive as having value.That value translates into:

Accepted Answer

A) Sales,profits,and a positive ROI. 
B) Product success and profits. 
C) A profitable bottom-line. 
D) Global as well as domestic market success.

Question 17

The best system that can tell a manager a great deal of information about what has happened in the past is the:

Accepted Answer

A) Marketing research system. 
B) Marketing intelligence system. 
C) Internal reporting system. 
D) Decision support system.

Question 18

When an item is purchased at a grocery store,a record is generated of the SKUs purchased,payment method,coupons or special promotions used,store location,and day of week and time of day.The reports generated from these activities are an example of an external reports system.

Accepted Answer

A) True 
 B)False

Question 19

The three uses are(1)identifying market opportunities(2)generating and refining potential market actions,and(3)monitoring marketing performance.

Accepted Answer

A) True 
 B)False

Question 20

Decision support systems eliminate the need for marketing research.

Accepted Answer

A) True 
 B)False

Exam 1: Introduction to Marketing Research

Collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making is representative of a decision support system.

A marketing decision support system is defined as collected data that may be accessed and analyzed using tools and techniques that assist managers in decision-making.

A philosophy may be thought of as a system of values or principles by which you live.What is the connection between philosophies and the business decisions that managers make? Why are philosophies important?

The ________ is defined as a set of procedures and sources used by managers to obtain everyday information about pertinent developments in the environment.

Marketing research is part of marketing.

A structure consisting of people,equipment,and procedures to gather,sort,analyze,evaluate,and distribute needed,timely,and accurate information to marketing decision makers is a marketing information system.

Distribution research would be used by companies who want to know the best channels to get their product to consumers;the location of the best dealers for their product,or how to evaluate the service the dealer provides.

Some product failures are a result of being brought to market without any research,which increased the probability of failure.

Despite companies' best efforts,there are many product failures in the marketplace.List two product failures and explain the most important reason they failed.Discuss whether or not these failures could have been avoided with better or a different type of market research.

Define and distinguish among the subsystems of an MIS including internal reports,marketing intelligence,marketing decision support,and marketing research.

The service-oriented logic as a marketing philosophy implies:

Firms have strategies in many areas other than marketing.Financial strategy,production strategy,and technology strategy,for example,may be key components of a firm's overall strategic plan.Strategy is another name for:

Improving our understanding of ________ entails conducting research to expand our knowledge of marketing.

A short definition of marketing is"meeting needs effectively."

When firms make the right decisions,they produce products and services that their target markets perceive as having value.That value translates into:

The best system that can tell a manager a great deal of information about what has happened in the past is the:

When an item is purchased at a grocery store,a record is generated of the SKUs purchased,payment method,coupons or special promotions used,store location,and day of week and time of day.The reports generated from these activities are an example of an external reports system.

The three uses are(1)identifying market opportunities(2)generating and refining potential market actions,and(3)monitoring marketing performance.

Decision support systems eliminate the need for marketing research.