Multiple Choice
Many do-it-yourself(DIY) marketing researchers and others are not aware of the shortcomings often found in the quality of data generated via:
A) Online panels.
B) Focus groups.
C) Mall intercepts.
D) Telephone surveys.
Correct Answer:
Verified
Correct Answer:
Verified
Q29: Unintentional respondent errors may result from misunderstanding,guessing,cheating,falsehoods,attention
Q30: One of the most important ways to
Q31: A wide variety of nonsampling errors can
Q32: With online surveys,the data file"builds"or"grows"as respondents submit
Q33: It is useful for a researcher to
Q35: Tactics such as anonymity,confidentiality,validation checks,and third-person technique
Q36: Practically every research association has some sort
Q37: The more competent the field interviewer becomes
Q38: Interviewer cheating and interviewer leading are categorized
Q39: There are four general sources of unintentional