The Marketing Research Process Begins When a Managerial Problem or Opportunity

Multiple Choice

The marketing research process begins when a managerial problem or opportunity exists that demands action,but there is not enough information to know how to respond to the problem.This sets into motion a series of tasks that ultimately leads to:

A) Acknowledging the need for research.
B) Setting the research budget.
C) Establishing research objectives.
D) Determining the research plan.