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    Marketing Research
  4. Exam
    Exam 3: The Marketing Research Process & Defining the Problem and Research Objectives
  5. Question
    When a Gap Exists Between What Did Happen and What
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When a Gap Exists Between What Did Happen and What

Question 63

Question 63

Multiple Choice

When a gap exists between what did happen and what could have happened,it is known as:


A) Sampling error.
B) A symptom.
C) An opportunity.
D) A problem.

Correct Answer:

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