Multiple Choice
Identification of problems is challenging.What portion of an MIS system would make managers aware of promotions that are cannibalizing other products or indicate which geographical regions are responding or not responding to promotions?
A) Marketing research system
B) Marketing intelligence system
C) Internal reports system
D) Marketing decision support system
Correct Answer:
Verified
Correct Answer:
Verified
Q71: The information that tells the researcher exactly
Q72: Although costs for marketing research are readily
Q73: Questions must be phrased properly to _
Q74: The need for marketing research arises when
Q75: The situation analysis is a concise description
Q77: Researchers realize that an important part of
Q78: Marketing researchers are constantly thinking of constructs
Q79: To what does the number of elements
Q80: Discuss the basic processes managers must go
Q81: _ is sometimes used interchangeably with the