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    Marketing Research
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    Exam 3: The Marketing Research Process & Defining the Problem and Research Objectives
  5. Question
    The Information That Tells the Researcher Exactly What Needs to Be
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The Information That Tells the Researcher Exactly What Needs to Be

Question 71

Question 71

Multiple Choice

The information that tells the researcher exactly what needs to be gathered and analyzed to allow managers to make decisions related to a problem is contained in the:


A) Research objectives.
B) Research design.
C) Research methodologies.
D) Research plan.

Correct Answer:

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