A Baked Goods Company Asked Focus Group Participants to First

Multiple Choice

A baked goods company asked focus group participants to first privately taste and rate the flavor of the pastry on a number of characteristics and then discuss their reactions with other focus group participants.This is an example of:

A) Conducting product testing simultaneously.
B) Conducting primary and secondary research concurrently.
C) Conducting quantitative and qualitative research simultaneously.
D) Conducting market tests and taste tests concurrently.