Multiple Choice
A ________ is easily recognized,as it has numbers that range from a minus end to a corresponding plus end,with or without a zero as the midpoint.
A) Likert scale
B) nominal scale
C) semantic differential scale
D) Stapel scale
Correct Answer:

Verified
Correct Answer:
Verified
Q84: It is unwise to take a questionnaire
Q85: It is common for a questionnaire designed
Q86: Marketing researchers use standard scales rather than
Q87: Interval scale measures are rating scales for
Q88: Define reliability and validity.How can something be
Q90: _ are used near the beginning of
Q91: Computer-assisted questionnaire design refers to software that
Q92: _ are physically verifiable characteristics such as
Q93: Marketing researchers use standard scales rather than
Q94: With a reliable measure,a respondent responds in