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    Marketing Research
  4. Exam
    Exam 8: Understanding Measurement, Developing Questions, and Designing the Questionnaire
  5. Question
    It Is Common for a Questionnaire Designed by One Employee
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It Is Common for a Questionnaire Designed by One Employee

Question 85

Question 85

True/False

It is common for a questionnaire designed by one employee of the research company to then be given to a colleague who understands questionnaire design for a thorough inspection for question bias as well as face validity.

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