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    Marketing Research
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    Exam 8: Understanding Measurement, Developing Questions, and Designing the Questionnaire
  5. Question
    A Researcher Seeks to ________,Which Is Defined as the Ability
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A Researcher Seeks to ________,Which Is Defined as the Ability

Question 82

Question 82

Multiple Choice

A researcher seeks to ________,which is defined as the ability of a question's wording or format to influence respondents' answers.


A) standardize questions
B) maximize question response
C) minimize question bias
D) standardize response levels

Correct Answer:

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