True/False
The construction of a semantic differential scale begins with the determination of a concept or object to be rated,usually a brand or company with the researcher then selecting bipolar pairs of words or phrases that could be used to describe the object's salient properties.
Correct Answer:
Verified
Correct Answer:
Verified
Q2: The _ technique was originated by advertising
Q3: Researchers measure _,which are the specific features
Q4: Marketing researchers describe measures in several different
Q5: Measuring subjective properties is difficult;the marketing researcher
Q6: Constructs are the specific features or characteristics
Q8: It is not good practice to invent
Q9: Ratio scale measures are ones in which
Q10: Using"tried and true"standardized scaled-response formats expedites the
Q11: _ amounts to scrutinizing the wording of
Q12: The process of designing questions and response