In Order for a Company to Achieve a Sustainable Competitive

Multiple Choice

In order for a company to achieve a sustainable competitive advantage, it must:

A) perform one or more activities in the value chain at the same quality level as its
B) perform all activities in the value chain at the same quality level as its competitors.
C) perform its value chain activities at a higher quality level than one of its competitors.
D) perform at lower quality and higher cost than competitors.