In Order for a Company to Achieve a Sustainable Competitive

Multiple Choice

In order for a company to achieve a sustainable competitive advantage, it must perform value chain activities: I.at the same quality level as competitors, at the same cost. II.at the same quality level as competitors, but at a lower cost. III.at a higher quality level than competitors, at a higher cost. IV.at a higher quality level than competitors, but at no greater cost.

A) I .
B) II.
C) III.
D) IV.
E) II and IV.