Which of the Following Is a Reason Why Academics Understand

Multiple Choice

Which of the following is a reason why academics understand consumer behavior?

A) They generate knowledge about consumer behavior when they conduct research focusing on how consumers act, think, and feel.
B) They influence consumers as well as the targeted companies through strategies such as media statements and boycotts.
C) They develop policies and rules to protect consumers from unfair, unsafe, or inappropriate marketing practices.
D) They worry about companies tracking what consumers do online.
E) They support an enforceable "do not track" mechanism that would allow consumers to opt out of online tracking systems.