Fourlotts Corp

Multiple Choice

Fourlotts Corp., a safety equipment manufacturer, sends brochures of its latest safety equipment to neighborhoods where theft or robbery is highly prevalent. In this scenario, Fourlotts Corp. is:

A) organizing white sales.
B) organizing sales promotions.
C) determining consumer satisfaction with the attributes of a product.
D) selecting a target market from among numerous segments.
E) acting as policy makers.