Which of the Following Statements Is True of Prevention-Focused Consumers

Multiple Choice

Which of the following statements is true of prevention-focused consumers?

A) They are highly receptive to new products.
B) They tend to be the target for marketers launching a new product.
C) They are motivated to act in ways to achieve positive outcomes.
D) They tend to preserve the status quo by staying with the option they know.
E) They focus on hopes, wants, and accomplishments.