Joshua Saw an Online Article with Information That Was Slightly

Multiple Choice

Joshua saw an online article with information that was slightly negative about the brand of personal computer he had just bought. He then looked up other articles on the Internet to see if this was the case. In this scenario, which of the following factors is affecting Joshua's motivation?

A) Increase in aptitude
B) Decreasing affective involvement
C) Increase in perceived risk
D) Inconsistency with attitudes
E) Increasing risk aversion