Consumers' Exposure to a Brand Is High When

Multiple Choice

Consumers' exposure to a brand is high when:

A) the ads for the brand are aired right in the middle of a commercial break.
B) the consumers do not use the brand.
C) the brand is located at customers' waist-level at stores.
D) the online ads for the brand are located near the content they want to focus on.
E) the amount of shelf space allocated to the brand in stores is high.