Multiple Choice
Which of the following statements is true of cord-cutters?
A) They drop streaming services in favor of cable or satellite television subscriptions.
B) They refrain from binge-watching multiple episodes of a series in quick succession.
C) They view commercials but mentally block them out.
D) They make it easy for marketers to plan for ad exposure.
E) They tend to have different media habits.
Correct Answer:

Verified
Correct Answer:
Verified
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