Vactin Corp

Multiple Choice

Vactin Corp., an apparel store, wants to create an air of mystery around its products. To advertise the store, it puts up billboards with the message "Would you like to know what is in store for you?" on a white background. This advertisement is an example of:

A) using humor in advertising.
B) an infomercial.
C) reversal of figure and ground principle.
D) preference for the whole principle.
E) making stimuli personally relevant.