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Telore's Yogurt Container Is Narrower at the Top Than at the Bottom

Question 19

Multiple Choice

Telore's yogurt container is narrower at the top than at the bottom. Its competitors' yogurt containers have a broader top and narrower bottom. This is an example of using _____ in marketing stimuli.


A) novelty
B) rhetoric
C) puzzle
D) humor
E) abstraction

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