Multiple Choice
Identify a true statement about preattentive processing.
A) It does not affect consumers' consideration of a product or brand.
B) It does not expose consumers to brand names or make the brand names familiar.
C) It leaves limited resources for attentive processing.
D) Emotionally charged commercials negatively influence preattentive processing.
E) Consumers devote just enough attention to an object in peripheral vision to understand it.
Correct Answer:
Verified
Correct Answer:
Verified
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