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    Exam 3: From Exposure to Comprehension
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    When Hissone Corp
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When Hissone Corp

Question 25

Question 25

Multiple Choice

When Hissone Corp. increased the size of its ads in billboards, its customer traffic increased because a lot of customers noticed the ads. This is due to _____ in advertising.


A) concreteness
B) abstractness
C) novelty
D) habituation
E) prominence

Correct Answer:

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