Multiple Choice
When Hissone Corp. increased the size of its ads in billboards, its customer traffic increased because a lot of customers noticed the ads. This is due to _____ in advertising.
A) concreteness
B) abstractness
C) novelty
D) habituation
E) prominence
Correct Answer:

Verified
Correct Answer:
Verified
Q20: Explain the process of perceptual organization.
Q21: Saturation is also called _.<br>A) hue<br>B) depth<br>C)
Q22: Discuss ways to avoid miscomprehension of messages.
Q23: Which of the following is a nonmarketing
Q24: Identify a true statement about preattentive processing.<br>A)
Q26: Briefly explain how selective exposure occurs with
Q27: Researchers at Fourlotts Corp. are thinking of
Q28: _ is the process of determining the
Q29: In the context of consumer behavior, identify
Q30: Explain how consumers become habituated to marketing