Which of the Following Statements Is True of Prominence in Marketing

Multiple Choice

Which of the following statements is true of prominence in marketing stimuli?

A) Movement decreases prominence.
B) Making ads less cluttered decreases prominence.
C) Decreasing the amount of space devoted to text within an ad increases prominence.
D) Prominent stimuli habituate consumers.
E) Prominent stimuli stand out relative to the environment because of their intensity.