Multiple Choice
Which of the following statements is true of the absolute threshold?
A) It is the amount of intensity needed for a person to detect a difference between something and nothing.
B) It is the intensity difference between two stimuli before people can perceive that the stimuli are different.
C) It is the activation of sensory receptors by stimuli presented below the perceptual threshold.
D) Consumers will only consciously perceive a marketing stimulus when it is below the absolute threshold.
E) Stimuli are presented below the threshold level of conscious awareness.
Correct Answer:

Verified
Correct Answer:
Verified
Q35: Hesgrove Automobiles is a well-known car manufacturer.
Q36: Jackson recently canceled his cable television subscription.
Q37: List the perceptual thresholds, and explain how
Q38: Which of the following statements is true
Q39: Preattentive processing takes place during focal attention.
Q41: _ is the intensity of stimuli that
Q42: Despite skipping and zipping, prior exposure to
Q43: A stimulus can be made personally relevant
Q44: _ means coming into physical contact with
Q45: _ is the extent to which a