Perlis Foods Has Launched a New Brand of Soda

Multiple Choice

Perlis Foods has launched a new brand of soda. As a part of its marketing strategy, Perlis Foods has entered into a contract with a leading television production company. The contract arranges for the new brand of soda to be shown in the new TV series to be aired soon. This is an example of _____.

A) grouping
B) product placement
C) an advertorial
D) an infomercial
E) zipping