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  3. Study Set
    Consumer Behavior Study Set 1
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    Exam 3: From Exposure to Comprehension
  5. Question
    _____ Is Determining What the Stimulus That Consumers Have Detected
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_____ Is Determining What the Stimulus That Consumers Have Detected

Question 70

Question 70

Multiple Choice

_____ is determining what the stimulus that consumers have detected actually is.


A) Grouping
B) Source identification
C) Preattentive processing
D) Habituation
E) Zipping

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