Which of the Following Statements Is True of Firms with an "Exciting

Multiple Choice

Which of the following statements is true of firms with an "exciting" brand personality?

A) They face difficulty re-establishing strong customer relations after a crisis.
B) Their consumers' fundamental perceptions of the brand are deteriorated after a crisis.
C) They need to act more aggressively to support their brands after a crisis.
D) Their consumers are reluctant to accept nonroutine experiences after a crisis.
E) They have an easier time reinvigorating customer relationships after a crisis.