Identito Foods, a Leading Snack Food Brand, Believes in Delivering

Multiple Choice

Identito Foods, a leading snack food brand, believes in delivering food products that are tasty and healthy. However, the marketing professionals at Identito Foods notice that it is difficult to convince consumers that their products taste good and are healthy at the same time. This scenario demonstrates an instance where consumers look at healthy food and lack of taste as _____.

A) negative associations
B) salient features
C) correlated attributes
D) line extensions
E) inflexible effects