Multiple Choice
_____ is an overall evaluation that expresses how much consumers like or dislike an object, issue, person, or action.
A) Ability
B) An attitude
C) Motivation
D) An opportunity
E) Exposure
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q13: Some researchers have used the term central-route
Q14: What are the characteristics of attitudes?
Q15: Direct comparative messages have high credibility.
Q16: Explain the cognitive, affective, and connative functions
Q17: Informative ads tend to be less liked
Q19: Perceived attractiveness is an important source characteristic
Q20: Which of the following statements is true
Q21: Personality is a relatively global and enduring
Q22: _ deals with how consumers cope with
Q23: Sources are credible when they have one