Some Researchers Have Used the Term Central-Route Processing to Describe

Multiple Choice

Some researchers have used the term central-route processing to describe the:

A) attitude formation and change process when consumer processing effort is high.
B) superficial analysis and processing of a message.
C) attitude formation and change that involves low elaboration.
D) attitude change when consumers' motivation, ability, and opportunity is low.
E) approach that suggests that attitudes are based on emotions.