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Jeremiah Watched an Advertisement for a Breakfast Cereal on TV

Question 63

Multiple Choice

Jeremiah watched an advertisement for a breakfast cereal on TV. The advertisement was endorsed by a famous actor. After a few weeks, he could not remember the actor who was featured in the ad, but he could remember the message of the ad. This is an example of _____.


A) attitude confidence
B) symbolic motivation
C) emotional contagion
D) the endowment effect
E) the sleeper effect

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