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An Indirect Comparative Message Is

Question 66

Multiple Choice

An indirect comparative message is:


A) one in which the offering is compared with those of unnamed competitors.
B) a message delivered by a low-credibility source.
C) a thought that discounts or attacks the message source.
D) a message that is forgotten more quickly than the source.
E) one in which a company's new product is compared to its original product.

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