Multiple Choice
Which of the following statements is true of strong arguments in a message?
A) Consumers are persuaded by a message containing a strong argument when they devote sufficient cognitive resources to processing the information.
B) Combining a strong argument with an implicit conclusion in an ad message engenders less favorable brand attitudes among consumers with a high need for cognition.
C) Strong arguments have a greater effect on behavioral intentions when consumers focus on the outcome of using a product rather than on the process of using it.
D) Strong arguments concentrate on presenting a negative and limited viewpoint through the message.
E) Strong arguments have a negative effect on behavioral intentions, especially for low-to moderate-involvement products.
Correct Answer:

Verified
Correct Answer:
Verified
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