Multiple Choice
Which of the following statements is true of source credibility?
A) Credible sources convince even those consumers who hold their existing attitude with confidence.
B) Consumers are more likely to believe that a source is credible when the source endorses multiple products.
C) Consumers tend to believe official sources are more credible than ordinary people.
D) The sleeper effect does not occur when a message is delivered by a low-credibility source.
E) Sources are credible when they are trustworthy, have expertise, and have high status.
Correct Answer:

Verified
Correct Answer:
Verified
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