Which of the Following Statements Is True of Direct Comparative

Multiple Choice

Which of the following statements is true of direct comparative messages?

A) Direct comparative messages are effective in generating attention and brand awareness.​
B) Direct comparative messages are used when an offering has a feature that is similar to that of a competitor's.
C) Direct comparative messages are messages in which an offering is compared with those of unnamed competitors.
D) Direct comparative messages have high credibility compared with other forms of messages.
E) Direct comparative messages are the most common type of comparative messages.