Multiple Choice
Which of the following statements is true of attitude-behavior relationship of consumers?
A) Low self-monitors are likely to exhibit less consistent attitude-behavior relationships than high-self monitors.
B) Individuals who like to devote a lot of thought to actions will evidence weak attitude-behavior relationships.
C) Emotional attachment to a brand is a stronger predictor of actual purchase behavior than brand attitudes.
D) Direct experience of a product decreases attitude accessibility for attributes that must be experienced.
E) According to the theory of reasoned action model, normative factors are not likely to affect the attitude-behavior relationship.
Correct Answer:

Verified
Correct Answer:
Verified
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